Page speed is a critical ranking factor for Google and directly impacts user experience, bounce rates, and conversions.
Impact on SEO & Conversions:
- Google Ranking: Faster sites rank higher in search results
- User Experience: 53% of mobile users abandon sites that take over 3 seconds to load
- Conversions: 1 second delay = 7% reduction in conversions
- Bounce Rate: Slow sites have 32% higher bounce rates
Target Benchmarks:
- Excellent: Under 2 seconds load time
- Good: 2-4 seconds load time
- Poor: Over 4 seconds load time